Market Entry Framework
The Market Entry Framework is a tool taught in all business administration schools and it is used to evaluate Entering a new geography. Entering a new product category. 1. Market 2. Capabilities 3. Financials 4. Entry strategy Who are the customers? And what products do they buy today? What are the main differences […]
How well are EU countries prepared for the future?
The Economist compares how well EU countries are prepared for the future. The winners are Ireland, Malte, Cyprus, Luxembourg and Denmark. The European economy is poised for a challenging period ahead, with Germany likely entering a recession. The European Commission predicts sluggish growth of just 0.8% for the EU in 2023 and a similar outlook […]